Gonzo-Store

There are 1 500 000 apps in App Store, Google Play has 1 400 000. Mobile app discovery continues to be a hot topic among mobile app marketers and publishers.

85% of apps in Apple’s App Store are “zombie” apps, or apps that do not appear on any top list (free, paid, grossing) for any category.

Landing at the top of the app charts is extremely impactful, but those spots are taken by huge apps (Facebook, Uber) and apps who have made huge investments in buying installs (Clash of Clans, Candy Crush).

Less than 5% of mobile app searches include searches for app brands like Zynga or Angry Birds. Over 80% of all users put app and game genres like “puzzle games” or “music” into the search box.